11 fevereiro 2007

Google e a "enterprise bullshit"

Enterprise bullshit: este é um termo que eu uso (não se inventei ou ficou registrado em alguma de minhas leituras por aí) para designar as aborbrinhas que somos obrigados a ouvir no mundo corporativo.

São muitas, intermináveis.

Penso que muitos "googlers" realmente acreditem, do fundo do coração, nesta abobrinha:

Our informal corporate motto is "Don't be evil." We Googlers generally relate those words to the way we serve our users—as well we should. But being "a different kind of company" encompasses more than the products we make and the business we're building; it means making sure that our core values inform our conduct in all aspects of our lives as Google employees.

The Google Code of Conduct is the code by which we put those values into practice. This document is meant for public consumption, but its most important audience is within our own walls. This code isn't merely a set of rules for specific circumstances but an intentionally expansive statement of principles meant to inform all our actions; we expect all our employees, temporary workers, consultants, contractors, officers, and directors to study these principles and apply them to any and all circumstances which may arise.

The core message is simple: Being a Googler means holding yourself to the highest possible standard of ethical business conduct. This is a matter as much practical as ethical; we hire great people who work hard to build great products, but our most important asset by far is our reputation as a company that warrants our users' faith and trust. That trust is the foundation upon which our success and prosperity rests, and it must be re-earned every day, in every way, by every one of us.

O dia a dia da Google mostra que a coisa é muito diferente do que está no seu código de conduta.

Acho que todos ainda lembram do caso da China, onde a empresa não se fez de rogada e aceitou todas as imposiçõs do governo. Como empresa, não há questionamentos quanto a isso. Quanto a uma entidade que elega não fazer o Mal... Hmm.

Agora meu xará achou mais esta:

The Google property has recently banned the popular atheist commentator Nick Gisburne. Gisburne had been posting videos with logical arguments against Christian beliefs; but when he turned his attention to Islam (mirror of Gisburne's video by another user), YouTube pulled the plug, saying: 'After being flagged by members of the YouTube community, and reviewed by YouTube staff, the video below has been removed due to its inappropriate nature. Due to your repeated attempts to upload inappropriate videos, your account now been permanently disabled, and your videos have been taken down.'

E parece que o "do no evil" da Google não parou por aí.

Felizmente a Internet tem algo que faz tremer esse tipo de gente: não há controle. Não há monopólios garantidos. Já se foi o tempo em que meia-dúzia de burocratas reunidos com executivos de merda decidiam qual seria a realidade. Hoje, condutas como esta da Google só fazem minar a sua credibilidade, mostrando quão hipócrita ela é.