Ma não é que isso tudo tem uma razão de ser?
De acordo com pesquisas do Nielsen Norman Group, uma entidade cuja proposta é tornar os sites mais amigáveis (*):
To attract lower-literacy users, sites should key their language to specific literacy levels, a sixth-grade reading level on the home page and an eight grade level for other pages. If diction and syntax rise above middle-school competence, sites automatically exclude visitors/customers/members solely on grounds of readability. A fair portion of visitors will come and never return, a risk businesses can't run in such a competitive market.
(*) Trecho tirado do livro The dumbest generation.
